IAB MIXX 2019 – Grand Prix for the sweetest campaign in town!

NEWS - Digital Day 2019 IAB MIXX 2019 – Grand Prix for the sweetest campaign in town!

Munchmallow – A story for itself campaign has won a Grand Prix and two IAB MIXX 2019 awards in the biggest digital project event in Serbia – Digital Day 2019!

IAB MIXX 2019 Award for Brand Awareness

After a series of accolades, both locally and regionally, Munch has shown that it’s a story for itself on the biggest digital stage as well. With its creative solution, placement and business results, time has proved the strength of the campaign and recognized audience’s enchanted hearts. Gold in this category is another confirmation. Increased brand parameters were the main goal of the campaign, which is the reason why this award means so much.

A campaign of well-integrated media

In the Cross Media Integration category, Munch has also won the shiniest of medals. Starting from its wrapped billboard that became viral, via TV commercial in stop-motion technique, all the way to digital activation “Folijanti” – we have tried to bring the spirit and emotion of Munchmallow and foil-play alive across all media. In the category which awards exactly this aspect of integration of media, the jury recognized the quality of the sweetest campaign in town.

We congratulate the winners and we give thanks to members of the jury, our client, and the team that had worked on this campaign for yet another great honour!

IAB MIXX Awards as a continuation of a winning streak

Besides the mentioned awards, Munchmallow’s campaign entered Top 26 at Balcannes, best regional campaign’s festival in Rovinj, and was awarded with the Best regional project. Her regional character was also confirmed with the Sempl festival finals in Portorož. At Kaktus 2018, there were two awards and a Grand Prix for Serbia’s top regional project in 2018! There also came 5 gold medals in all of the categories, as well as the Grand Prix at the traditional Day of the UEPS contest, while Jaffa Crvenka received the title of the Advertiser of the year! Read more in Vanja Mitrović’s interview for Talas.rs portal: Kako se pravi najslađi bilbord u gradu?

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