Kaktus 2020 – Ovation BBDO is the agency of the year!

NEWS Kaktus 2020 – Ovation BBDO is the agency of the year!

Kaktus 2020 festival awarded Ovation BBDO with the Agency of the Year title! This award was built on the backs of our 11 finals, and three victories. We thank the jury and our clients, who were essential for both this year’s competition, and the prizes. We also congratulate other winners and finalists, as well as organizers, who have proven that Kaktus can survive in extremely tough conditions.

Munchmallow – the sweetest brand film in Serbia

The first brand film in Serbia has won Kaktus awards in two categories. The sweetest story for itself is a continuation of an innovative Munchmallow brand communication. The key motif of a fun foil that we all play with from our young age has been kept in this project. Now, in a completely new format for local market – brand film, this story tells us of a hero and a heroine that come to their very own childlike happy end with a little help of Munch magic. This movie was also in a competition at the Short movies festival, and, like every good film, it gained its rank on IMDb portal.

Kaktus awards followed in the Brand Awareness Integrated Campaign and Video categories.

„It does matter, and that’s our attitude“ ♫

Nectar company had decided to cheer up their employees and give them a confidence boost. So, what’s a better gathering mechanism than – a song! That is why we have collaborated with Bojana Vunturišević, the children’s choir she manages and Bassivity Digital to create a Nectar anthem.

This anthem had won a Kaktus award in the Internal communications category!

Kaktus 2020 – about the festival

Kaktus is a national festival of integrated communications, organized for the 6th time in Belgrade, this year in an online format and under the slogan “Unique in being different”. The symbolism of a cactus refers to a recognition given to campaigns that live and survive in a “dry” market. During the two-day event, participants, mostly from agencies and clients’ marketing departments, have had the opportunity to listen to a number of domestic and foreign lecturers. As a part of Kaktus 2020 there were also award ceremonies in 19 individual and 9 special/integrated campaigns categories. We support the festival from its founding.

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