Zaječarsko pivo

Dark is Zaječarsko

Zaječarsko Challenge

Great success of Zaječarsko has opened a door for new, dark liquid. Can we emphasize Zaječarsko Dark’s difference and qualities, yet stay loyal to the mother brand?

Solution

Dark is not a mere expression of darkness. It enables us to recognize what is called light, and call ourselves different. It differentiates and integrates. Dark is Zaječarsko.