Share the Smile

Chipsy Challenge

Large scale promotional and in-store campaign, which communicational base is packaging design with a smile on it. We needed to create advertising support, with additional emphasize on digital channels.


Although life is full of small joy, from time to time things are not perfect. That’s the exact moment when anyone needs support for taking a look from the bright side. Chipsy pack is able to change your mood and make you smile. ATL & Digital channels were completely integrated with the hashtag #SharetheSmile and brand ambassador, famous Serbian actor Sergej Trifunović spiced the campaign with local humor.