Zaječarsko pivo

Wheat is Zaječarsko

When is the right time for wheat?

Increased demand for the new tastes on Serbian beer market came about the same time Zaječarsko was to complement a portfolio by launching new beer. Nevertheless, wheat-beer experience is very characteristic whereby the full enjoyment depends on grasping all of its specificities. Widely-inexperienced consumers had to get familiar with the pouring rituals and Zaječarsko maturity.

Wheat is Zaječarsko

By drawing the parallels between pouring rituals and beer production, referring also to a century-long experience of Zaječarska Brewery and strength of the brand, we have introduced the public to a new product in Zaječarsko portfolio. Alongside the music congruent with a need of spreading the consumer base and esthetics close to a full-enjoyment leaning consumers, all main features were presented.