Worthy of trust
Domaćica as a synonym of its own category
Domaćica is a leading brand of tea biscuits with cocoa cover that has practically become synonym for this category. However, the long-term absence of promotion, as well as the emergence of strong competition, created a need to remind consumers who is the first and true Domaćica.
Domaćica is always there when needed
The main challenge in communication was to express its modesty and unpretentiousness, i.e. relation of the consumers who love the brand as it is.
Presenting an authentic and spontaneous situations in housewife’s everyday life is a way to convey the closeness, serenity and warmth woman feels when she sees her family together.