Zaječarsko pivo

Zaječarsko – embracing us for who we are

How strong is our sense of belonging today?

There is a common belief nowadays that tradition is holding us back on our path called life, that we must further on and distance from the origins. Sometimes we even think that staying close to the beloved ones, or admitting similarities to them, undermines our social advancement. But are beliefs that we form around tradition something we have really developed through an honest thinking and experience?


Embracing our roots enalbles as to live our true self.

We cannot reject what is inseparable part of us without facing the feeling of incompleteness. Eventually we realize it has always been there, that we actually enjoy it when we approach it freely, without prejudices. By accepting who we are we will make our tradition and roots live through us, but also get closer to those who mean everything in our life.